Brazil
GFT Technologies SE
WPP Media
Mid-Level Data Analyst - App
Brazil
São Paulo, São Paulo, Brazil
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We are looking for a Data Analyst with a focus on applications to monitor and analyze App performance. This professional will be responsible for monitoring key indicators, analyzing user behavior, identifying optimization opportunities, and generating insights to support business decision-making.
Main responsibilities
- Monitor and analyze KPIs related to application performance;
- Track user acquisition, retention, engagement, and conversion metrics;
- Conduct user behavior analysis within the app;
- Create reports and dashboards for results tracking;
- Identify opportunities for improvement in the user journey and application performance;
- Generate data-driven insights and recommendations to support business decisions;
- Collaborate with CRM/CRO teams.
Requirements
- Experience with data analysis applied to mobile applications;
- Knowledge of Google Analytics 4 (GA4);
- Experience with Firebase and AppsFlyer;
- Proficiency in Excel and/or Google Sheets;
- Experience with data visualization tools (Power BI, Looker Studio, or similar);
- Experience in digital environments, applications, or mobile products.
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