Germany
DYMATRIX GmbH
Thalia Bücher GmbH
Technical CRM & Data Manager (m/f/d)
Germany
Münster, North Rhine-Westphalia, Germany
SQLGCP
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Company Description
Create a world where content matters with us.
At Thalia, we believe that books and stories enrich and connect people. For over 100 years, we have been creating space for ideas and content that move and inspire – in our over 570 bookstores, online, and digitally. We want reading to be easily accessible and tangible, and we guide our customers on their personal journey to new worlds and perspectives.
Our team of around 7,000 employees lives this mission every day. We take responsibility, share knowledge, learn from each other, and grow together. If you're eager to be part of a team that loves reading and is passionate about making valuable content accessible to everyone, we look forward to meeting you. Become part of our Thalia success story and actively contribute your ideas and enthusiasm – for a world where content matters.
Job Description
As a Technical CRM & Data Manager (m/f/d), you will be responsible for the management and execution of Customer Data & CRM projects. The focus will be on the holistic further development of our Customer Data & Analytics Architecture and our Customer Engagement Platform, as well as the data-based and infrastructural optimization of our CRM processes.
Your specific contributions
- CRM Project Management: Planning, steering, and implementation of functional and technical CRM projects, as well as continuous, holistic development of the Customer Data Architecture.
- CRM Administration: Administration, configuration, and optimization of our Customer Engagement Platform (Braze), including segment management, workflows, and campaign logic.
- Cloud & Data Architecture: Conception, setup, and further development of the CRM data architecture in the cloud environment (Google Cloud Platform / BigQuery).
- Data Processing: Responsibility for data preparation and processing to ensure high data quality for downstream CRM processes.
- Reporting & Dashboarding: Creation, maintenance, and further development of dashboards for steering and performance measurement of CRM measures (e.g., Data Studio, SAC).
- Customer Analytics: Execution of data-driven ad-hoc analyses based on BigQuery to derive relevant recommendations for action.
- Authorization Management: Management of authorization concepts (IAM) within the analytics and cloud infrastructure.
- Cross-functional Collaboration: Close collaboration with cross-functional teams and external partners for the technical implementation of data-driven measures.
Qualifications
- Successfully completed studies in business administration, (business) informatics, or a comparable field.
- Sound knowledge in handling customer data systems (e.g., CDP, Operational CRM, CDA) and practical experience with cloud architectures, data preparation, and processing (especially GCP / BigQuery).
- Experience in the CRM environment and in handling customer engagement and marketing platforms – preferably Braze.
- Experience in project management, particularly in steering functional and technical CRM-related projects.
- Experience in building dashboards and reporting (e.g., Looker Studio, SAC, or similar).
- SQL knowledge is desirable.
- Analytical, structured, and data-driven working style with the ability to present complex contexts in an understandable way.
- High communication skills, initiative, quality awareness, and interest in digital trends, e-commerce, and innovative CRM technologies.
Additional Information
In addition to many classic benefits such as a company bike, public transport subsidy, or employee discount, you will find with us:
- Scope for Design: Realize your ideas and actively shape the future of Thalia.
- Personal Growth: Benefit from various training opportunities and individual career paths.
- Meaningful Work: Your contribution directly impacts our digital competence – especially in the areas of eCom, IT Security & Maintenance.
- Agile Working and Modern Corporate Culture: Work flexibly and independently in an open, dynamic environment.
- Team Spirit: Experience collaboration and mutual support at all levels.
- Diversity and Openness: We value different perspectives and promote diversity.
- Driver of Change: As part of #TeamThalia, shape the transformation of our company with us.
In the world of books, there is room for every story and every perspective. At Thalia, we firmly believe that diversity and a culture of appreciation are crucial drivers of creativity and innovation. Therefore, we expressly welcome applications from people of any origin, religion, gender identity, sexual orientation, age, and abilities. Part-time employment is also very welcome here.
Contract duration: permanent
Contact person: Leonie Tomaszewski
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