Mexico
Corning
Grupo Coppel
Business Analyst
Mexico
Mexico City, Mexico City, Mexico
FigmaGo
Automatic translation. Check the original.
RESPONSIBILITIES
Ensure that Consumer Banking digital solutions offer intuitive, efficient experiences centered on the needs of both internal users and end customers, through the design and validation of functional flows. Align definitions and requirements between business, technology, and vendor teams, ensuring that each initiative reflects a consistent, intuitive, and operationally viable, friction-free experience.
- Ensure digital experience criteria in all functional and technical design phases of initiatives, based on a "Customer Centric" approach.
- Represent the voice of the internal and external user, participating in design and prioritization meetings to propose improvements in flows, business rules, and validations that guarantee usability and efficiency.
- Coordinate and validate functional prototypes delivered by vendors (Figma, wireframes, mockups), ensuring their correspondence with defined requirements and their approval by the business team.
- Design and validate key operational journeys and flows, in collaboration with UX/UI, technology, and business, incorporating visual elements, critical interaction moments, and regulatory considerations.
- Identify friction points and areas for improvement in current or future flows, proposing adjustments in operational steps, messages, errors, or components that impact the user experience.
- Oversee operational and functional documentation, ensuring deliverables are clear, up-to-date, and aligned with the approved design, in collaboration with training, change management, and operations teams.
- Participate in functional validations prior to development (walk-throughs, proof of concepts, mockups) and collaborate with QA to confirm that the intended experience is maintained in the implementation.
- Define and drive digital experience KPIs and OKRs for each initiative (e.g., user satisfaction, adoption rate, friction reduction), monitoring their compliance post Go Live.
- Document and maintain traceability of the designed experience using collaborative tools like Confluence or Miro, including acceptance criteria, flows, and functional prototypes.
- Represent the user experience area within the initiative's definitions and decisions, ensuring constant alignment of visual, functional, regulatory, and operational criteria throughout the entire initiative.
A Mexican-owned business group founded in Culiacán, Sinaloa. In 2021 it celebrates 80 years improving the lives of millions of Mexicans. It has a presence in all states of the country, employs 113,000 collaborators, and is one of the top 10 employers in Mexico. It is comprised of three business units: Tiendas Coppel, Afore Coppel, and BanCoppel.
"At Grupo Coppel we are a community where human dignity prevails over any other condition, which is why we support inclusion, diversity, and equal opportunities without making distinctions based on race, place of origin, religion, beliefs, age, appearance, sexual orientation, gender identity, disability, etc."
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