Brazil
GFT Technologies SE
Capgemini
Salesforce Marketing Cloud & Data Cloud Analyst
Brazil
Barueri, São Paulo, Brazil
SQLAWS
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Our Opportunity
Are you passionate about technology, innovation, and want to be part of an inclusive, collaborative, and constantly evolving environment? Then this opportunity is for you!
At Capgemini, we value work-life balance. That's why we offer flexible and hybrid work models, depending on project needs. Our goal is to provide the best experience for you, respecting your lifestyle and promoting well-being.
We are looking for a Salesforce Marketing Cloud & Data Cloud Analyst to join our team.
Diversity, Inclusion, and Belonging
At Capgemini, you can be who you are. We value diversity in all its forms and promote an inclusive environment through committees such as:
- Women@Capgemini – Female empowerment and gender equality.
- Capgemini Black – Representation and appreciation of Black culture.
- LGBTQIA+@Capgemini, Capgemini Accessibility, among others.
Our commitment is ongoing: we are recognized by GPTW, Bloomberg Gender Equality Index, EDGE, and Ethisphere as one of the most ethical and inclusive companies in the world. Our vacancies are for everyone, regardless of color, ethnicity, religion, age, gender identity, sexual orientation, or disability.
Make It Real
At Capgemini, we unleash human energy through technology to build a more inclusive, sustainable, and innovative future. If you share these values, come transform the world with us!
Job Responsibilities
- Act in the support and evolution of Digital CRM solutions based on Salesforce Marketing Cloud and Data Cloud.
- Develop, configure, and optimize relationship journeys using Journey Builder.
- Create and manage audience segments for campaigns and targeted communications.
- Support the execution of multichannel campaigns (email, SMS, push notifications, and other digital channels).
- Work with data modeling, ingestion, unification, and activation through Salesforce Data Cloud.
- Perform campaign performance analysis, proposing continuous improvements based on data.
- Ensure the quality, governance, and consistency of information used in CRM actions.
- Support integrations between Salesforce and corporate systems, digital platforms, and data sources external.
- Collaborate with business, marketing, technology, and data areas to gather requirements and define solutions.
- Produce functional and technical documentation related to implemented solutions.
Requirements
- Solid experience with Salesforce Marketing Cloud.
- Knowledge and experience with Salesforce Data Cloud.
- Experience in creating and maintaining Journeys, automations, and segments.
- Knowledge of CRM, relationship, and digital marketing strategies.
- Experience with data modeling and analysis for campaigns and personalization.
- Knowledge of SQL for data querying and manipulation.
- Experience with integrations between Salesforce platforms and corporate systems.
- Analytical skills to transform data into business insights.
- Good communication and ability to interact with technical and business stakeholders.
Development and Benefits
Here, you are the protagonist of your career! We offer:
- Structured career plan and personalized learning paths.
- Corporate University, with access to Harvard, Pluralsight.
- Official certifications with partners such as SAP, AWS, Microsoft, Salesforce.
- Languages with EF Education First (English, Spanish, French, and German).
Complete well-being
- Medical and dental assistance.
- TotalPass and Equilibrium (physical and mental health).
- Private pension plan and life insurance.
- Family Care Program: extended maternity and paternity leave, fertility support, personalized health and well-being guidance.
- Meal voucher, benefits club, and much more!
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